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The Membership IQ with Sarah Sladek
Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. Now you can get smart about what's actually causing membership disengagement and decline and learn the strategies key to success. Tune in to hear Sarah Sladek share research-based quick tips and join the global community of listeners dedicated to raising their Membership IQ! New podcasts added twice a month.
The Membership IQ with Sarah Sladek
Old MacDonald Had a Farm…E-I-E-I-O….U? (Season 1 Episode 19)
From a young age, we’ve had nursery rhymes memorized that we pass down to younger generations. As the leader of an organization, I want you to commit this acronym to memory: EIOU! I developed this initialism to help associations attract, retain, and engage their members. In this week’s episode of the Membership IQ, we discuss how the EIOU tool can support your organization’s efforts to drive meaningful change and bolster your member-focused mission.
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