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The Membership IQ with Sarah Sladek
Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. Now you can get smart about what's actually causing membership disengagement and decline and learn the strategies key to success. Tune in to hear Sarah Sladek share research-based quick tips and join the global community of listeners dedicated to raising their Membership IQ! New podcasts added twice a month.
The Membership IQ with Sarah Sladek
Modernizing Your Mentality: Advocacy and Superheroes (Season 1 Episode 26)
As an association leader, advocating for your organization is one of your top priorities. What many associations don’t realize is that advocacy as we once knew it may not be as effective anymore. Young people today are approaching problems as social entrepreneurs, building a following through grassroots activism, social media, and online platforms. Not all heroes wear capes, and your NextGen members are truly the unsung heroes of your operation. As such, they should play an integral role in your advocacy efforts - listen in to this week’s episode to learn how you can leverage their superpowers!
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