The Membership IQ with Sarah Sladek

Messaging That Matters to Your Members (Season 2 Episode 1)

Sarah Sladek Season 2 Episode 1

Messaging matters! In this week’s episode of the Membership IQ, Sarah Sladek explains how some associations are giving members and prospective members the wrong impression. Drawing upon her work as a former journalist and member strategist, she shares examples of messaging and marketing tactics that tend to backfire - and which ones work effectively! Sladek reminds her audience of association leaders they are always on stage, representing the association's membership and brand. 

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