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The Membership IQ with Sarah Sladek
Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. Now you can get smart about what's actually causing membership disengagement and decline and learn the strategies key to success. Tune in to hear Sarah Sladek share research-based quick tips and join the global community of listeners dedicated to raising their Membership IQ! New podcasts added twice a month.
The Membership IQ with Sarah Sladek
Why Membership Declines and How to Bring Them Back
Welcome back to The Membership IQ Podcast! Get ready for an eye-opening episode where Sarah Sladek dives into the world of membership. Today, things look a bit different—Sarah’s got her shirt and earrings on backwards, all to emphasize a critical point. Introducing her new book, The Member Shift: Why Members Leave and the Strategy to Bring Them Back, Sarah shares why it’s crucial to rethink how we approach membership. Reflecting on the trends since 1994, Sarah discusses the decline in association membership and the urgent need for change. Tune in to discover strategies for revitalizing engagement and reversing membership declines. Don’t miss this enlightening discussion.
