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The Membership IQ with Sarah Sladek
Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. Now you can get smart about what's actually causing membership disengagement and decline and learn the strategies key to success. Tune in to hear Sarah Sladek share research-based quick tips and join the global community of listeners dedicated to raising their Membership IQ! New podcasts added twice a month.
The Membership IQ with Sarah Sladek
Strategies for Shifts: How Your Association Can Tackle Change (Season 1 Episode 23)
Let’s face it - change can be scary! Sometimes, we can’t predict change (hello, pandemic!) and your association needs to be prepared with the right approach. In this week’s episode, I’m discussing how to leverage change, using it as an opportunity to help your organization evolve. You’ll learn how the right mindset and a little bit of strategizing can help your association effectively address change, embrace it, and attract new members in the process!
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