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The Membership IQ with Sarah Sladek
Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. Now you can get smart about what's actually causing membership disengagement and decline and learn the strategies key to success. Tune in to hear Sarah Sladek share research-based quick tips and join the global community of listeners dedicated to raising their Membership IQ! New podcasts added twice a month.
The Membership IQ with Sarah Sladek
Gen X Marks the Spot! (Season 2 Episode 3)
In my work as a researcher and consultant, I’ve found that nearly all associations have struggled to attract Gen-Xers. To understand why we need to look at how this generation came of age and what they value most.
In this week’s episode of the MIQ, I’m sharing three ways to start engaging this generation and the important role they play in your organization’s future.
Visit us at sarahsladek.com
