.jpg)
The Membership IQ with Sarah Sladek
Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping association executives and membership professionals adapt to change, create cultures of belonging, engage younger generations, and realize growth. Now you can get smart about what's actually causing membership disengagement and decline and learn the strategies key to success. Tune in to hear Sarah Sladek share research-based quick tips and join the global community of listeners dedicated to raising their Membership IQ! New podcasts added twice a month.
The Membership IQ with Sarah Sladek
Recession-Proof Membership: The 80% Difference (Season 2 Episode 10)
In this episode of Membership IQ, join host Sarah Sladek as she delves into the crucial topic of thriving through recessions within membership organizations. With her wealth of experience in working with associations, Sarah sheds light on the often overlooked 80% principle – a strategy that could make all the difference during economic downturns. She emphasizes the significance of focusing 80% of resources, time, and energy exclusively on members, fostering a strong membership culture and experience. By prioritizing members' needs and continuously providing value, associations can weather the storm of recessions and even see an increase in membership during crisis periods. Sarah's insights and practical advice on implementing a successful membership strategy make this episode a must-listen for anyone involved in membership organizations, whether they're currently facing a recession or preparing for the future. Tune in and get smart about membership strategies that stand the test of economic challenges.
